Audi, DaimlerChrysler and Volkswagen announced at the Los Angeles Motor Show their intention to establish the BLUETEC brand name as the designation for particularly clean, highly fuel-efficient passenger cars and SUVs with diesel engines. In order to make the initiative flourish automakers will be concentrating on their own technical systems to comply with the strictest emission regulations around the globe.
In "Global Outlook For Diesel", a recent J.D. Power study, it was predicted that the share of diesels among first-time registrations in North America will rise to over 15 percent by 2015. in connection with the study, several automakers including Mercedes-Benz, Audi and Volkswagen announced their forthcoming systematic expansion of their ranges of diesel vehicles.
The mentioned automakers are convinced of the upcoming diesel development. Another reason for the clever move is to take part in the conservation of environment as well as clean mobility. Automakers intend to take advantage of the BLUETEC diesel initiative by offering greater torque, agility, economy, and sophistication in their lineup. Moreover, they expect that this move will be especially appreciated by their customers.
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